Design Thinking for Innovation: Stakeholder Engagement
Engaging directly with stakeholders increases empathy and helps identify motivations and unmet needs, enabling the creation of successful solutions.
In this course, you’ll learn how to identify and interact with key stakeholders and communicate their point of view through effective design thinking methods. This course was developed with subject matter provided by PDD. (www.pddinnovation.com).
40 Minutes
- Identify the benefits of an empathetic mindset in design thinking
- Recognize the benefits of using stakeholder maps
- Identify the steps for conducting a “Knowns and Unknowns” session
- Distinguish between immersive research and fly on the wall design thinking tools
- Distinguish between interviewing and contextual inquiry design thinking tools
- Identify the steps for creating personas
- Knowledge Check: Engaging Stakeholders for Design Thinking
Design Thinking for Innovation: Defining Opportunities
Engaging with stakeholders produces valuable data, which can be constructively used for analyzing the stakeholder experience. In this course, you will learn how to translate data into actionable insights and define opportunities through tools like experience mapping and affinity clustering. This course was developed with subject matter provided by PDD. (www.pddinnovation.com).
40 Minutes
- Recognize the three key aspects of a constructive mindset
- Sequence the steps for creating experience maps
- Distinguish between POD tool categories
- Recognize the benefits of using affinity clustering in design thinking
- Identify the key elements of the actionable insight formula
- Recognize examples of effective opportunity statements
- Knowledge Check: Using Insights to Define Opportunities
Design Thinking for Innovation: Brainstorming and Ideation
40 Minutes
- Recognize the benefits of visual thinking
- Identify best practices for using sketching to visualize ideas
- Distinguish between the 635 and Round Robin ideation techniques
- Recognize best practices for using an idea matrix
- Distinguish between the Concept Canvas and Pitch It! techniques
- Distinguish between the Select the Hits and Review techniques
- Knowledge Check: Turning Ideas into Concepts through Visualization
Design Thinking for Innovation: Prototyping and Testing
40 Minutes
- Recognize the value and benefits of prototyping and testing
- Distinguish between different prototyping methods
- Distinguish between heuristics you can use for expert review
- Recognize the key benefits of using co-creation
- Identify the steps to conduct a usability test
- Knowledge Check: Prototyping and Testing
Exploring the Relationship between UI/UX Design
User-friendly apps are more than just a pretty user interface (UI). They ensure the user experience (UX) is pleasing. People expect interacting with a digital product, be it a smartphone, laptop, or tablet, to be a friction-free, pleasurable experience. By understanding the relationship between the UI and the UX, your company can provide just that.
In this course, you’ll explore UI/UX design and how together, they result in user-pleasing apps with effective user interface design. You’ll learn about the key trends in UX and UI design and principles. Finally, you’ll discover how to evaluate the emotional impact of user experience.
40 Minutes
- Exploring the Relationship between UI/UX Design
- Recognize the differences and similarities of UI and UX in the design of products and services
- Identify key areas of focus usually associated with designing a UX
- Identify key areas of focus usually associated with UI design on a project
- Recognize trends in UI/UX design and how they are being used
- Recognize principles for effective user interface design
- Recognize how to evaluate the emotional impact of a user experience
- Knowledge Check: Exploring UI/UX Design
Building a Culture of Design Thinking
The main aim of your organization’s product or service is to help your customers achieve a specific goal or overcome a problem. This is where the concept of design thinking comes in. Design thinking is a customer-centric approach to determining how best to meet customer needs.
In this course, you’ll explore ways to develop customer focus to help you define problems. You’ll explore design thinking strategies, including how to reframe problems, how to brainstorm solutions, and when to use prototypes.
You’ll also identify best practices for user testing, as well as for and gathering and reviewing feedback for effective problem solving.
40 Minutes
- Building a Culture of Design Thinking
- Identify the characteristics of design thinking
- Recognize ways to see through the customer’s eyes
- Identify the steps for reframing a problem
- Describe the elements of customer-centric brainstorming
- Identify uses for prototyping
- Identify best practices for conducting user tests
- Knowledge Check: Using Design Thinking
Exploring Customer Journey Mapping
To understand the different feelings and cognitive processes a customer undergoes when dealing with your organization, you need a tool that can document every step of their experience. Customer journey mapping is one such tool, and is essential in helping you understand customer needs and define problems highlighted by their experiences.
In this course, you’ll discover how to create a customer journey map, a customer-centric problem solving tool that can enable you to brainstorm effective solutions to key customer pain points. You’ll also explore how to recognize and prioritize specific actions to improve your customer focus while avoiding common mapping mistakes.
40 Minutes
- Exploring Customer Journey Mapping
- Identify the benefits of customer journey mapping
- Describe how to establish a team to create the customer journey map
- Identify the steps to draft a customer journey map
- Identify the steps to update and complete the customer journey map
- Identify factors that influence the prioritization of actions from a customer journey map
- Recognize how to avoid common mistakes in customer journey mapping
- Knowledge Check: Customer Journey Mapping
Achieving Customer-centric Design with User Personas
Your organization depends on its ability to win every customer interaction. User personas – detailed descriptions of archetypal end users – are the gateway to designing customer-centric products and experiences that address customer needs. Building user personas will help you develop products and services your customers truly want.
In this course, you’ll learn the essential elements of user personas and the business information to be gained from them. You’ll also learn how to build a user persona, which data to include in a persona, and the qualities of an effective persona.
And you’ll discover what customer-centric design can tell you about your customer, and how it will benefit your business.
30 Minutes
- Achieving Customer-centric Design with User Personas
- Identify the essential elements of user personas
- Recognize the business information to be gained from a user persona
- Identify the data included in a user persona
- Identify the actions taken to build a user persona
- Recognize qualities of an effective user persona
- Identify the benefits of building user personas
- Knowledge Check: User Personas
Using Performance Appraisals to Advance Your Career
Many people don’t always recognize the growth opportunities they are presented with by getting feedback.
This course will explain how to manage the performance appraisal process to your benefit. You’ll be given tips for listening to and applying feedback so you can use your formal and informal performance appraisals to your best advantage.
It also outlines how to implement the periodic appraisal strategy to move your career forward, and ways to recognize and use constructive criticism for self-development.
30 Minutes
- Identify the differences between periodic and annual appraisals
- Match features to the relevant appraisal type – monthly or quarterly
- Recognize the opportunities your annual performance appraisal presents
- Identify how to prepare for a performance appraisal
- Recognize the importance of being open to receiving constructive criticism
- Recognize examples of effectively using constructive criticism to seek corrective action
- Match the strategies for presenting your accomplishments at an appraisal to their attributes
- Use strategies that help a performance appraisal advance your career
Power Up: Turning on Your Self-starter Potential
Self-starters take initiative, work without supervision, and begin projects independently. Organizations are always looking for people who come to the table with creative ideas, who find work that needs to be done and do it without waiting to be told. But self-starters also gain personal benefits from being someone who takes responsibility for their own happiness, the success of their work and relationships, the morale of their workplace, and their life.
In this course, you’ll learn the characteristics that most self-starters have in common, and why they are valued as employees and as leaders. You’ll also learn the skills you need to build or enhance your own self-starting toolbox, the barriers you may encounter on the path to being a self-starter, and strategies to overcome those challenges.
40 Minutes
- Discover the key concepts covered in this course
- Identify the characteristics of self-starters
- Recognize how being a self-starter will help you in any job
- Identify behaviors that reflect an internal or external locus of control
- Identify tools to strengthen your self-starting skills
- Identify strategies for overcoming barriers to becoming a self-starter
- Knowledge Check: Assessing Your Skills as a Self-starter
